st_patricks_day_advertising_ideaGet the most out of your St. Patrick’s Day promotion. Pizzerias around the country are creating innovative products available only for St. Patrick’s Day. Limited time promotions revitalize your menu and bring curious customers into your store.

Case Study: Creating Buzz

Sometimes a promotion can create a cult-like following. When McDonalds developed a shake for St. Patrick’s Day, they had no idea it would create a buzz on the web. McDonald’s only releases the mint shake to a limited number of franchises and people will go out of their way to find them.

Imagine that. Your clients stocking YOU!

Below are some St. Patrick’s Day Menu items you may want to consider promoting:

  • Mint Shake (McDonald’s has some of the most successful marketing campaigns; capitalize on their market research).
  • Gold at the end of the rainbow – promote a basket of golden chicken wings.
  • Corned beef and cabbage pizza.
  • Lucky Pizza – Try making a 3-leaf clover in the middle of a pizza with a jalapeno or bell pepper. They naturally have three segments that resemble a clover. You could even make the dough green!

Another way to take advantage of your St. Patrick’s Day campaign is by promoting under performing items on your menu and giving them a St. Patrick’s Day twist.

For instance, maybe you have the best breadstick sin town, but people aren’t ordering them. Make a St. Patrick’s Day coupon that offers FREE breadsticks with a pizza purchase. That gives the customer a reason to come in and try a product.

The Bottom Line
An easy, cost effective way to promote your St. Patrick’s Day campaign is by purchasing sticky flyer advertising. For only $128 you will get 1,200 3×4″ sticky flyers with full color imprint and a bleed. This price also includes shipping (design services not included).

Worried you will have too many? Have the offer expire March 17, that way you can use them again next year!